Articles by or about Lilly

  • Medill’s Subscriber Data Analysis: How We Reached Conclusions

    The Spiegel Research Center at Northwestern University analyzed 13 terabytes of data from the Chicago Tribune, San Francisco Chronicle and Indianapolis Star for its study, which was conducted in the fall of 2018 as part of the Medill Local News Initiative. Data scientists at Spiegel integrated audience data and subscriber information from each of the three news organizations. This allowed researchers to trace anonymized, individual behaviors of people who kept and cancelled digital subscriptions. This cross-platform data integration...

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  • 3 Takeaways on Medill’s Subscriber Data Analysis

    As local news outlets find their advertising model faltering, earning revenue from readers has emerged as a more promising path to sustainability. That’s why a Northwestern University study takes a new approach: Instead of focusing on the page-view metrics common in an ad-based model, this research tracks what keeps subscribers paying. The study, part of the Medill Local News Initiative at the Medill School of Journalism, Media, Integrated Marketing Communications, has crunched 13 terabytes of...

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  • The Local News Challenge and You

    America has seen a dramatic decline in coverage of local news. The digital revolution has massively disrupted the business model for local news. Many news organizations are slashing their staffs. Others are closing altogether, creating a widening sea of “news deserts.” Why does it matter? A self-governed democracy needs an informed citizenry. Local news is the oxygen for engaged communities that enrich our everyday lives. The crisis in local news is deepening, but there are...

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