Co-Publisher, Idyllwild Town Crier
Becky Clark is Co-Publisher of the Idyllwild Town Crier, a weekly community newspaper in Southern California’s Riverside County. She has worked at the Town Crier since 1984.
We’ve tried going free, total market coverage, and that didn’t work. We’ve tried deeply discounting our advertising rates to try to get more advertisers, so that we can get more members, and that didn’t work. So, what we did in August of 2017 was, we appealed to our readers and said, ‘Is there a future for The Town Crier? It’s up to you,’ and started a membership program. And people started signing up the next day. A lady came in with $2,000. That afternoon, a lady came in with $1,000, and that is what has kept us going, because we can’t depend on the advertising any longer. So what kept us going was starting the membership program.