research |
How the Medill Media Industry Survey Was Conducted
The Medill Media Industry Survey, conducted online from Nov. 30 to Dec. 28, 2020, measured the opinions of 1,387 people in the U.S. news business. ...
trends |
Daily Yonder Seeks to Cover Rural America Without Stereotyping It Rural Perspective on COVID-19 and Election Brings Attention to Digital News Outlet
Farms, factories, vacation towns — rural can mean a variety of things. And in the midst of a pandemic, during presidential elections and as people ...
research |
‘News Deserts’ Expert Penny Abernathy Joins Medill as Visiting Professor
Penny Abernathy, whose groundbreaking research has shown the growth of the nation’s “news deserts,” will become a visiting professor at Northwestern University’s Medill School of ...
trends |
Local News Outlets Boost Digital Subscriptions by About 50% in a Year Newsroom Challenge for 2021: Keep New Customers in the Fold and Find More
The pandemic and other major news events have helped boost digital subscriptions dramatically at local news outlets in 2020, with a new industry analysis putting ...
Q&A |
Media Advocate Nancy Lane: Philanthropy Joins Digital Subscriptions as Key Funding Source
As much of the local news industry hammers away on a financial strategy emphasizing digital subscriptions, Local Media Association CEO Nancy Lane says this approach ...
trends |
How National Digital Networks Are Transforming Local News Axios, ProPublica, The Athletic and Chalkbeat Take Different Approaches to Going Local
National digital news organizations are increasingly entering local media markets, creating a new model for serving local audiences whose traditional news sources have suffered from ...
update |
Two Major Industry Players Join Medill’s New Subscriber Index
Two major news industry organizations, McClatchy and Mather Economics, have signed on to the new Medill Subscriber Engagement Index, a tool designed to give local ...
trends |
8 Reasons Why Email Newsletters Are a Game-Changer for Local News
In the early 2000s, we were supposed to write blogs. Then we weren’t. In the mid-2010s, we pivoted to video. Then we hit pause. So ...
research |
How Is Boise Like a Suburb of Nashville When It Comes to News? Professors Call for Deeper Thinking About Media Markets and Innovation
In a project launched at Northwestern University, researchers are working on sophisticated ways to identify news media markets that are similar to each other. The ...
video |
WATCH Newstown: Medill Professor’s Documentary on the Closing of the Youngstown Vindicator
When Northwestern University professor and video journalist Craig Duff heard that the 150-year-old Youngstown Vindicator was closing, he resolved to go back to the area ...
trends |
Local Heroes and National Solutions Discussed at Medill’s Youngstown Film Event Ohio’s Senator Brown ‘Willing to Vote’ for Exemption to Help Local News Outlets Bargain With Tech Giants
Speaking at a Northwestern University online event to debut a new documentary on the local news crisis, Sen. Sherrod Brown of Ohio expressed support for ...
update |
Arkansas’ Print-to-iPad Switch Inspires Loyalty, but Some Miss the Rubber Bands
Local news publishers across the country are asking themselves this existential question: How do I convert subscribers from print to pixels? Successfully overseeing that transition ...
trends |
What Happens When a Newspaper Dies? Medill Professor’s Film Looks at Impact in Youngstown
The Youngstown Vindicator, a 150-year-old newspaper, announced in the summer of 2019 that it was closing. The fate of the newspaper known as the “Vindy” ...
trends |
How Covid-19 Has Changed Beat Reporting
As the coronavirus spread across the country, local news outlets reacted to the economic disruption with pay cuts, layoffs and furloughs. They also made a ...