engagement |
The Arkansas Gamble: Can a Tablet and a Print Replica Rescue Local News?
Walter E. Hussman Jr., publisher of the Arkansas Democrat-Gazette, is pioneering a bold strategy to transition readers from print to digital by taking away their ...
engagement |
News Outlets Should Build Customer Lifetime Value Into Subscription Strategy, Researchers Say
What should be news organizations’ top financial strategy? Growing advertising revenue? Growing subscriptions? Neither, say researchers at Northwestern University’s Spiegel Research Center, who believe there’s ...
research |
Readers With Ad Blockers More Likely to Keep Subscriptions, Medill Study Finds Research on ‘Advertising Disengagement’ Suggests News Websites May Need to Change Ad Strategy to Keep Readers Paying
An analysis of subscriber behavior data by Northwestern University’s Spiegel Research Center has found that a news organization’s customers who use an ad blocker are ...
engagement |
How News Outlets Can Make Email Newsletters More Effective
Everyone seems to produce email newsletters these days. But not everyone is doing it well. Which is a shame, since newsletters have been identified as a ...
Q&A |
NewStart Program Will Be ‘Matchmaker’ for Small Media Seeking New Owners
Jim Iovino is director of a new program called NewStart at West Virginia University’s Reed College of Media. NewStart matches small media outlets with people who ...
update |
Medill Local News Initiative Wins Google Innovation Award to Create Digital Reader Index
Building on major research into the behaviors of local digital readers, Northwestern University’s Medill Local News Initiative and its Spiegel Research Center have been named recipients ...
engagement |
Subscriber-only Newsletters Aim to Build Local News Loyalty
Local news organizations, which have long used email newsletters to drive readers to their websites and boost page views, are increasingly offering newsletters as destinations of ...
research |
Focusing: Why the Chicago Defender Went Digital-Only
The Chicago Defender, a highly influential black newspaper founded in 1905, announced in July 2019 that it would go online-only because of dwindling print circulation. ...
research |
Diversifying: How a Newspaper Publisher Branched Out
Penny Muse Abernathy, a professor and the Knight Chair in Journalism and Digital Media Economics at the University of North Carolina, has done groundbreaking work ...
research |
Medill’s Small-Markets Study Reinforces Importance of Creating Reader Habit
A Northwestern University data analysis last year on three big-city news outlets showed that a regular reader habit and strong coverage of local news were ...
update |
Webinar Highlights How Gannett Is Using Medill’s Research Findings
A recent webinar for the News Media Alliance highlighted how research by Northwestern University’s Medill Local News Initiative has helped the Gannett news chain come ...
update |
Medill Going on Road Show to Share Local News Insights Medill will discuss their local news research findings at conferences for Newspaper Association Managers, News Leaders Association, and Online News Association.
Northwestern University’s Medill Local News initiative, whose data analysis has identified reader habit as vital to retaining online subscribers, is taking its research findings on ...
video |
Global Seminar on Local News: Videos of the Sessions Medill and Germany’s Adenauer Foundation Highlight Journalists’ Challenges Worldwide
Here are videos from June 25, 2019, sessions of the Global Seminar on Local News, co-sponsored by Northwestern University’s Medill Local News Initiative and Germany’s ...
discussion |
Common Problem for Local Journalists Worldwide: Threats and Intimidation Seminar Hosted by Medill and German Foundation Highlights Dangers to Media
Joie Chen, a former CNN journalist who is Northwestern University’s Director of Medill Programs/Washington, was talking to the Global Seminar on Local News about how ...