With local journalism in crisis, Northwestern University has assembled a team of experts in digital innovation, audience understanding and business strategy. The goal: reinvent the relationship between news organizations and audiences to elevate enterprises that empower citizens.
The Local News Initiative is led by Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications. Medill, a leader in education since 1921, is conducting groundbreaking research and training a new generation of multimedia journalists and marketing professionals to thrive in an increasingly challenging atmosphere.
Senior Associate Dean
Franklin is in charge of the Local News Initiative. Before joining Medill, he was President of The Poynter Institute, a leading international school for journalists and a media think tank. After high-ranking jobs at the Chicago Tribune, he was the top editor of three other metro newspapers, the Indianapolis Star, Orlando Sentinel and Baltimore Sun. He also was Washington Managing Editor for Bloomberg News.
Professor and Knight Chair in Digital Media Strategy
Youngman, a former Senior Vice President for Strategy and Development at the Chicago Tribune, is a pioneer in news website development, having created chicagotribune.com. He also directed the launch of RedEye, the Tribune’s daily for young urban commuters. In addition, Youngman was Associoate Managing Editor/Financial News and Managing Editor/Features in a 37-year career at the Tribune.
Associate Dean of Journalism, Assistant Professor
Bennett is an award-winning producer and reporter with more than 15 years of experience in broadcast television news and video production. Before joining Northwestern’s full-time faculty in 2006, Bennett was an on-air reporter for television stations in Chicago, Milwaukee, Green Bay, Wis., and Traverse City, Mich.
Edgerly specializes in audience insight, conducting research into how features of new media alter the way people consume news and how new media affects political engagement. She is a Faculty Associate at Northwestern’s Institute for Policy Research.
Rachel Davis Mersey
Executive Director, Media Leadership Center
Mersey is an associate professor at Medill and a fellow at Northwestern’s Institute for Policy Research. Now working on her third book, Mersey is the author of an influential 2010 book assessing the future of local news, Can Journalism Be Saved? Rediscovering America’s Appetite for News.
Spiegel Research Center
Medill’s Spiegel Digital and Database Research Center, a leader in consumer and audience-based research on customer engagement that drives financial outcomes, will analyze anonymous data about reader’s engagement and subscription behaviors for the project’s three Learning Labs.
Collinger, former Associate Dean and Medill IMC Department Chair, is also an associate professor and an expert in integrated marketing communications; direct, database and e-commerce marketing management; customer loyalty; customer relationship management; and channel integration. Collinger also is president of The TC Group, a marketing strategy firm.
Malthouse is the Erastus Otis Haven Professor of Integrated Marketing Communications at Medill. He also has an appointment in the McCormick School of Engineering and Applied Sciences' Department of Industrial Engineering and Management Sciences. Malthouse is an expert in applied statistics, market research and media marketing.
Yasaman Kamyab Hessary
Kamyab, a post-doctoral fellow at Spiegel, received her Ph.D. in Computer Science from University of North Carolina at Charlotte. Her dissertation explores agent-based computational economics models with emphasis on herding behavior.
The Northwestern Knight Lab, a leader in developing digital storytelling tools and platforms, will use data analysis from the Local News initiative to create new products, tools and approaches to strengthen local news organizations and better serve their audiences.
Wise is an Emmy Award winning interactive producer and Associate Professor at Northwestern University. His work at the Las Vegas Sun and The New York Times has been recognized by ONA, NPPA, the Pulitzer Prize, the Peabody Awards , the Emmy awards, and numerous other industry honors. He has created several very popular tools for storytellers and journalists. Over 600k people have used Timeline JS and StoryMap to create stories seen by over a 100 million people each year. Timeline is also available in more than 65 languages and is used by major news organizations all over the world.
Germuska runs Knight Lab’s technology, professional staff and student fellows. Before joining the lab, Germuska was on the Chicago Tribune’s News Apps team.
Other Team Members
A former Director of Business and Product Development at the Chicago Tribune, Zukrow is a principal at the Bascom Hill Group LLC management consulting firm. She works with organizations’ project teams to strengthen audience engagement, implement new products and achieve business goals.
A former Metro Editor at the Chicago Tribune and Sunday Editor at the Chicago Sun-Times, Jacob is chronicling the Local News Initiative’s progress for the project’s website. He is the co-author of six books on history and photography.