Ed Malthouse

Research Director

Malthouse is the Erastus Otis Haven Professor of Integrated Marketing Communications at Medill. He also has an appointment in the McCormick School of Engineering and Applied Sciences' Department of Industrial Engineering and Management Sciences. Malthouse is an expert in applied statistics, market research and media marketing.

Articles

Articles by or about Ed Malthouse

Projects

Projects Ed Malthouse has worked on.

What Drives People to Pay for Local Journalism

Medill’s Spiegel Research Center (SRC), a leader in consumer and audience-based research that drives financial outcomes, is analyzing many terabytes of anonymous data about reader behavior and customer motivation at three Learning Labs – the Chicago Tribune, San Francisco Chronicle and Indianapolis Star. The goal: Identify what content and behaviors drive consumers to engage with and pay for local news.