Carol Fowler
Director of Content, KSDK-TV
Carol Fowler is Director of Content at KSDK-TV, the NBC affiliate in St. Louis. At the time this research was conducted, she was Senior Vice President of News Products for the Chicago Sun-Times. Before that she held news executive roles with several Chicago television stations. A digital innovator and entrepreneur, Fowler has been an adjunct lecturer at Northwestern University and a co-facilitator on a Poynter Institute project to find new ways to cover Chicago’s underserved communities.
Quotes
You can’t just launch a podcast and expect people to find it and start downloading it like crazy. Everybody’s got a podcast, and I will tell you in my own conversations with people who do similar jobs … podcasts have probably been the most difficult area of innovation. To scale a podcast when you’re starting flat-footed … it’s difficult.
I think if newspapers can figure out a digital model that hinges on having a mix of content that’s monetized in a different way, their odds are as good as TV or radio because (newspapers) are story-centric and ... just not looking to put video online. (Newspapers are) creating video that complements a print story and that’s uniquely what people want to see on the web, not segments produced for a television screen.