Jim Kirk
Publisher and Executive Editor, Crain's Chicago Business
Jim Kirk is Publisher and Executive Editor of Crain’s Chicago Business. His previous positions include Editor in Chief of the Los Angeles Times and Senior Vice President, Editor and Publisher of the Chicago Sun-Times.
Quotes
If it doesn’t work, we’re going to move on very quickly to the next thing, but we want to make sure that we are trying things that … have a pretty good chance for success, both in reaching a new audience and being attractive enough to be sustainable. It’s not like we’re just throwing everything up against the wall. We're just being smart and trying to understand if there’s a marketplace for it, both from a readership standpoint and an advertising standpoint, that can support it.
Everything that we do really has to work on the phone. That’s obviously the most personal technology people have at the moment and are using the most, so everything that we do is really kind of focused on optimizing for that, first and foremost. But I do think the adoption of the kind of home personal Alexa kind of technology, where people can smartly ask for information and have it delivered to them just by asking for it, is something that we have to really look at and take seriously.