Larry Wert

President of Broadcast Media, Tribune Media

Larry Wert is President of Broadcast Media for Tribune Media. He was formerly Vice President of NBC Local Media’s Central/West television stations as well as President and General Manager of WMAQ, the NBC affiliate in Chicago. Before that, Wert had a number of top jobs in radio.


We have more and more newsgathering techniques that are bringing efficiencies. We have more reporters and anchors being multimedia journalists. ... We have more technology capability to bring real-time video and storytelling to air. We’re quicker and faster and more capable.

So every audience matters and we’re really coming to a world that we’re aggregating audiences because there’s more fragmentation of them. There’s more consumption, but more fragmentation. And more than ever we try to aggregate audiences to provide marketing solutions for clients.