Michael Silberman
Senior Vice President of Strategy, Piano
Michael Silberman is Senior Vice President of Strategy at Piano, a media consultancy. He previously was General Manager, Digital Media, at New York Media, where he launched Vulture.com and TheCut.com as standalone brands.
Quotes
It really helps to be a nonprofit if that’s your model. It really helps to have some sort of public benefit mission in messaging.
No. 1, it’s some way to track what stories, you know, what articles are actually getting people to become subscribers. So that’s probably the most important thing. The other is some sort of measure of how you’re growing user engagement over time. So, the Financial Times uses an index that they call RFV which stands for recency, frequency and volume. So that's the last time they came? How often are they coming? And how much are they reading? So how many articles are they reading? And they sort of multiply those together into an index. But it doesn’t necessarily have to be sort of a more complex metric than that. It's just some sense of how you're growing the proportion of users who are coming back again and again.