Su Jung Kim


Kim, who works with Spiegel researchers, is an assistant professor in the Annenberg School for Communication and Journalism at the University of Southern California. Her research interests include audience measurement, cross-platform media usage, electronic word-of-mouth (eWOM), and user engagement via social and mobile media. She earned her Ph.D. from the School of Communication at Northwestern and was a post-doctoral research associate at Spiegel.


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