Collinger is a former Associate Dean, Medill IMC Department Chair and Associate Professor. He is an expert in integrated marketing communications; direct, database and e-commerce marketing management; customer loyalty; customer relationship management; and channel integration. Collinger also is president of The TC Group, a marketing strategy firm.
Articles by or about Tom Collinger
Projects Tom Collinger has worked on.
Medill’s Spiegel Research Center (SRC), a leader in consumer and audience-based research that drives financial outcomes, is analyzing many terabytes of anonymous data about reader behavior and customer motivation at three Learning Labs – the Chicago Tribune, San Francisco Chronicle and Indianapolis Star. The goal: Identify what content and behaviors drive consumers to engage with and pay for local news.