Yasaman Kamyab Hessary

Post-doctoral Fellow

Kamyab, a post-doctoral fellow at Spiegel, received her Ph.D. in Computer Science from University of North Carolina at Charlotte. Her dissertation explores agent-based computational economics models with emphasis on herding behavior.

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What Drives People to Pay for Local Journalism

Medill’s Spiegel Research Center (SRC), a leader in consumer and audience-based research that drives financial outcomes, is analyzing many terabytes of anonymous data about reader behavior and customer motivation at three Learning Labs – the Chicago Tribune, San Francisco Chronicle and Indianapolis Star. The goal: Identify what content and behaviors drive consumers to engage with and pay for local news.