The survey of 1,015 US adults was fielded by NORC’s AmeriSpeak® Omnibus panel from April 27 to May 1, 2023. The local news survey questions were developed by Medill undergraduate students in the class “J390 Collecting and Analyzing Audience Data.” The margin of sampling error based on the full, weighted sample is +/- 3.78%. The response rate (AAPOR3) is 2.4%, and the design effect is 1.51%.
AmeriSpeak® is a probability-based panel designed to be representative of the U.S. household population. Randomly selected U.S. households are sampled using area probability and address-based sampling, with a known, non-zero probability of selection from the NORC National Sample Frame. These sampled households are then contacted by U.S. mail, telephone, and field interviewers (face to face).
The panel provides sample coverage of approximately 97% of the U.S. household population. Those excluded from the sample include people with P.O. Box-only addresses, some addresses not listed in the USPS Delivery Sequence File and some newly constructed dwellings.
While most AmeriSpeak households participate in surveys by web, non-internet households can participate in AmeriSpeak surveys by telephone. Households without conventional internet access but having web access via smartphones are allowed to participate in AmeriSpeak surveys by web.
Data are weighted to the latest Current Population Survey (CPS) benchmarks developed by the U.S. Census Bureau and are balanced by gender, age, education, race/ethnicity and region. For more information, email AmeriSpeak-BD@norc.org or visit AmeriSpeak.norc.org.
Article image by J. Kelly Brito used under Unsplash license (Unsplash)
