Nelson is a leader in journalism innovation, dedicated to helping independent journalists and media creators build sustainable careers in a rapidly evolving media landscape. With a background in newsroom leadership, digital media strategy and creator economy expertise, Liz has worked across the journalism ecosystem — supporting reporters and journalism creators across mediums, advising media startups and collaborating with major institutions on the future of independent journalism. As the founder of Project C, a concept she developed during her 2024 Sulzberger Fellowship at Columbia University’s Graduate School of journalism, she is focused on empowering journalists to embrace new models, find sustainable revenue and create impactful work outside of traditional media structures. Prior to Project C, Liz led teams at Vox, USA Today, Gannett and AOL.
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This text was adapted from our report on the Chicago Media Ecosystem. Download a full PDF version of the report. In early 2025, Project C, an organization that works to equip independent journalists with tools to succeed in the independent creator economy, introduced the News Ecosystem Framework — a visual tool that charts a comprehensive continuum of news industry models. The aim of the framework was to contextualize creator-model journalism as part of a broader and...
Projects Liz Kelly Nelson has worked on.