Understanding Media Markets

Medill is analyzing data from a variety of media markets in a project to correlate local news consumption with other demographic factors in those areas. Each media market has its own personality, and no single solution can cure the problems of local news everywhere. But by identifying common characteristics, we can draw valid comparisons and share innovative ideas.

Associated Faculty and Staff

Rachel Davis Mersey

Executive Director, Media Leadership Center

Mersey is an associate professor at Medill and a fellow at Northwestern’s Institute for Policy Research. Now working on her third book, Mersey is the author of an influential 2010 book assessing the future of local news, Can Journalism Be Saved? Rediscovering America’s Appetite for News.

Stephanie Edgerly

Associate Professor

Edgerly specializes in audience insight, conducting research into how features of new media alter the way people consume news and how new media affects political engagement. She is a Faculty Associate at Northwestern’s Institute for Policy Research.